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Following the lead of all past and present Leica M-Cameras
The Leica M10-P White Edition
The all-white design takes its cue from the extremely popular M8 White Edition released in 2009. This time, it’s even better.
So here it comes. After months of consideration and deep soul searching, the day has finally arrived. Ever since my last endeavour with rangefinder photography, I knew I would return to the Leica M System at some point. Little did I know that it would happen in white. And yet, here I am sharing my first in depth encounter with a marvellous piece of German engineering and product design, the Leica M10-P White Edition.
Even though I unpacked various Leica cameras before, it felt considerably different this time. It was almost a meditative process. It resembled the feeling from unboxing the first iPhone back in 2007. The process also incorporated an at the time unparalleled shopping experience at the Apple Store. The new Meister Camera Leica Store in Hamburg is also certainly one of its kind. It is the most impressive Leica Boutique in Germany. Also, it is reasonably close to my favourite sushi restaurant Matsumi, but that is another story.
