New Leica M10-R Camera

Trying the just released Leica M10-R

I attended the Leica M10-R release event July 16, 2020 in Düsseldorf to test the new M 10 family member.

As it happens, I was invited by Leica to attend the Leica M10-R release event July 16, 2020. With current COVID-19 restrictions also applying to this event, I joined a small group of people at the official Leica flagship store in Düsseldorf for the release event, that was streamed live on YouTube from Wetzlar.

Different from previous releases of new camera models, most of the relevant information was already spread on the internet weeks and days before through numerous leaks. But even Leica hinted at what was about to come on their website and social media channels. So it was quite interesting to see that even with this new marketing approach during the COVID-10 pandemic, there were still some surprised up Leica’s sleeve.

The store in Düsseldorf opened in late 2019 and is one of just two Leica stores operated by Leica itself, while all others are run as dealer partnerships. The new member of the M camera family was revealed in its…